Buy This Book: Studies in Advertising and Consumption

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Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, ...

Buy This Book: Studies in Advertising and Consumption 1997, Routledge, London, England

ISBN-13: 9780415141321

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