Business to Business Marketing: Analysis and Practice in a Dynamic Environment

by ,

Write The First Customer Review

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in ...

Business to Business Marketing: Analysis and Practice in a Dynamic Environment 2001, Cengage Learning

ISBN-13: 9780324072969

Hardcover

Select