Business in a Virtual World

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Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets"knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.

Business in a Virtual World 2001, Purdue University Press

ISBN-13: 9781557531940

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