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Business Policy and Strategy: The Art of Competition - Van Deusen, Cheryl (Editor), and Williamson, Steven (Editor), and Babson, Harold C (Editor)
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In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate ...

Business Policy and Strategy: The Art of Competition 2007, Auerbach Publications, Boca Raton, FL

ISBN-13: 9780849383243

7th edition