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Business Models: A Strategic Management Approach

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Business Models: A Strategic Management Approach by Allan Afuah represents a new kind of book. Business models are about making money and most firms are in business to make money (a profit). It is therefore no surprise that the phrase "business model" is increasingly finding its way into CEO speech after speech and in business school functional areas from accounting to finance to marketing to strategy. Because strategic management is inherently integrative in nature and increasingly more focused on firm performance, ...

Business Models: A Strategic Management Approach 2003, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072883640

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