Business Marketing Management: B2B

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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach ...

Business Marketing Management: B2B 2012, South Western Educational Publishing

ISBN-13: 9781133189565

11th edition

Hardcover

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Business Marketing Management: B2B 2009, South Western Educational Publishing

ISBN-13: 9780324581676

10th edition

Hardcover

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Business Marketing Management: B2B 2006, Thomson South-Western

ISBN-13: 9780324316858

9th edition

Hardcover

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