Business Marketing: An Interaction and Network Perspective

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Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction- oriented, market mechanism-based description of marketing and purchas- ing, we are moving into domestic and international buyer-seller relation- ships. In academic terms, we are experiencing a broadening of the para- digms that describe how companies interact. This change in ...

Business Marketing: An Interaction and Network Perspective 2012, Springer

ISBN-13: 9789401042819

Softcover Reprint of the Origi edition

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Business Marketing: An Interaction and Network Perspective 1995, Springer, Boston, MA

ISBN-13: 9780792395041

1995 edition

Hardcover

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