This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 edition. Excerpt: ... CHAPTER X CIRCULAR AND FORM LETTERS A Circular letter is in many respects subject to the same conditions as are outlined in Chapter VII on the Sales Letter. Circular letters are identical in their make-up, although sent to different persons. They are in effect form letters. The chief use of the ...
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 edition. Excerpt: ... CHAPTER X CIRCULAR AND FORM LETTERS A Circular letter is in many respects subject to the same conditions as are outlined in Chapter VII on the Sales Letter. Circular letters are identical in their make-up, although sent to different persons. They are in effect form letters. The chief use of the circular letter is for advertising purposes. By reason of the abuse of this convenient method of sending information broadcast, this class of letters has come into ill favor by the public generally. A great many of the poorly and cheaply constructed letters of this class usually find their way immediately to the waste-basket. The class of service which they cover is such as warrants and demands a proper and carefully prepared form of announcement. Circular letters usually serve to announce changes in partnership, changes of address of a firm, special sales and offers, new lines of goods, instructions to agents, and innumerable other occurrences. That they may accomplish a maximum of good such letters should be constructed with the utmost care. Vast sums of money have been actually squandered on cheap and ineffectual circular letters. There is usually ample time to write and print it, and there is therefore no reason why the circular letter should not be the acme of neatness, elegance and skilful appeal. The Personal Touch These letters vary, of course, in accordance with the purpose for which they are intended. Some would be better prepared if typewritten separately, while others may be mimeographed, printed, or printed in imitation of typewriting. A circulating library company which built up an enormous business in American cities some years ago typed its letters elegantly on the heaviest, most expensive note sheets, with the crest and address...
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New in New jacket. Antique look with Golden Leaf Printing and embossing with round Spine completely handmade binding(extra customization on request like Color Leather, Colored book, special gold leaf printing etc. ) Reprinted in 2018 with the help of original edition published long back . This book is printed in black & white, sewing binding for longer life, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure in old look so we brought it back to the shelves. Hope you will like it and give your comments and suggestions. Lang: -eng, Print on Demand. EXTRA 10 DAYS APART FROM THE NORMAL SHIPPING PERIOD WILL BE REQUIRED. (Normal Hardbound Edition is also available on request. )
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