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Business Analytics - Evans, James
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For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively ...

Business Analytics 2019, Pearson

ISBN-13: 9780135231678

3rd edition


Business Analytics 2014, Pearson

ISBN-13: 9780321997821

2nd Revised edition

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