Building a Marketing Plan: A Complete Guide

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Provides a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. This book also provides guidance to marketers and non-marketer alike, in undertaking a marketing plan.

Building a Marketing Plan: A Complete Guide 2011, Business Expert Press

ISBN-13: 9781606491591

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