Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.

Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line 2004, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195161380

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