Bridging the Gaps in Global Communication

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This major textbook for a growing area of study provides the readerwith the framework necessary for understanding the implications ofcommunication in the global media marketplace. Using practicalexamples, Newsom offers students and media professionals anindispensable guide to mastering the art of international andintercultural communication. Key features include: Addresses an important subject that few other books do: how tocommunicate in the global media marketplace at both theinterpersonal and public level ...

Bridging the Gaps in Global Communication 2006, Wiley-Blackwell

ISBN-13: 9781405144124

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