Brides, Inc.: American Weddings and the Business of Tradition

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Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

Brides, Inc.: American Weddings and the Business of Tradition 2008, University of Pennsylvania Press, Philadelphia

ISBN-13: 9780812220452

Trade paperback

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Brides, Inc.: American Weddings and the Business of Tradition 2006, University of Pennsylvania Press, Philadelphia

ISBN-13: 9780812239454

Hardcover

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