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Based on an international study of innovation by Arthur D Little . Breakthroughs! testifies to the power that believing in one's dreams can give us. It is also a riveting study of people who, by finding big needs and little openings and filling them, made world-sweeping commercial breakthroughs that have in some way touched the lives of most of us. Behind each of these stories is a remarkable account of impossible visions made possible by human endeavour. It examines the creativity and ingenuity, determination and the ...

Breakthroughs! 1993, Mercury Business Books, Cirencester

ISBN-13: 9781852521493

2nd Revised edition


Breakthroughs! 1986, Rawson Associates

ISBN-13: 9780892562947