Breakthrough Food Product Innovation Through Emotions Research

by

Write The First Customer Review

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is ...

Breakthrough Food Product Innovation Through Emotions Research 2011, Academic Press Inc, San Diego

ISBN-13: 9780123877123

Hardcover

Select