Break-Through Branding: Positioning Your Library to Survive and Thrive

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Branding provides a unique way for your library to distinguish itself - its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Section 1 - Branding - explains clearly and logical what a brand ...

Break-Through Branding: Positioning Your Library to Survive and Thrive 2012, Neal-Schuman Publishers Inc, New York

ISBN-13: 9781555707668

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