Brazilian Multinationals: Competences for Internationalization

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Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian ...

Brazilian Multinationals: Competences for Internationalization 2012, Cambridge University Press, Cambridge

ISBN-13: 9781107407060

Trade paperback

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Brazilian Multinationals: Competences for Internationalization 2011, Cambridge University Press, Cambridge

ISBN-13: 9780521519489

Hardcover

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