Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

by

Write The First Customer Review

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth ...

Branding for the Public Sector: Creating, Building and Managing Brands People Will Value 2013, John Wiley & Sons Inc, New York

ISBN-13: 9781118756317

Hardcover

Select