Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

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Toyota will soon displace General Motors as the world's largest automaker. Since 2000, GM's market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that rolled out of showrooms in the U.S. It now sells 26. By any yardstick, that is a crisis. The root cause of this financial cataclysm mystifies many of the players in the industry. But the numbers tell a clear story. The headlines offer a simplistic interpretation. Or, worse, incomplete and myopic--the same kind of myopia that created the problem ...

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry 2008, Racom Communication

ISBN-13: 9781933199047

Hardcover

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