Branding Health Services: Defending Yourself in the Market Place

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Not concerned with the health aspects of branding either cattle or hip teenagers, but with creating, protecting, and enhancing brand names for health service providers. Contributors from communications, marketing and health care discuss such matters as the evolution of health services marketing sinc

Branding Health Services: Defending Yourself in the Market Place 2000, Jones & Bartlett Publishers

ISBN-13: 9780834211759

Hardcover

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