Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands

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A unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with previously unpublished data, numerous case studies, and exclusive interviews with the world's brand leaders.

Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands 2004, Kogan Page, London, England

ISBN-13: 9780749442842

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