BrandSimple: How the Best Brands Keep It Simple and Succeed

by

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience ...

BrandSimple: How the Best Brands Keep It Simple and Succeed 2007, Palgrave MacMillan, New York

ISBN-13: 9781403984906

Trade paperback

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Brandsimple: How the Best Brands Keep It Simple and Succeed 2006, Palgrave MacMillan, New York, NY

ISBN-13: 9781403974051

Hardcover

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