An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to ...

Brand Power 1994, New York University Press, New York

ISBN-13: 9780814779651

Hardcover

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Brand Power 1994, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333570135

Hardcover

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