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Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

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Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - Sartain, Libby, and Schumann, Mark
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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can ...

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Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business 2006, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787981891

Hardcover

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business 2006, John Wiley & Sons Inc

ISBN-13: 9781118964460

Paperback

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