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Brand Warfare: 10 Rules for Building the Killer Brand

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An acclaimed CEO and branding genius introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration.

Brand Warfare: 10 Rules for Building the Killer Brand 2003, American Media International

ISBN-13: 9781932378054

Audiobook CD

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Brand Warfare: 10 Rules for Building the Killer Brand 2003, American Media International

ISBN-13: 9781932378047

Audiobook cassette

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Brand Warfare: 10 Rules for Building the Killer Brand 2001, McGraw-Hill Companies

ISBN-13: 9780071362931

Hardcover

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