Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

by

Write The First Customer Review
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands - Weber, Daryl
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

"For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome ...

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands 2016, Career Press

ISBN-13: 9781632650139

Trade paperback

Select
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands 2016, Brilliance Audio

ISBN-13: 9781511376464

Audiobook CD

Select
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands 2016, Brilliance Audio

ISBN-13: 9781511376471

MP3 format

Select