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Brand Royalty: How the World's Top 100 Brands Thrive & Survive

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Brand Royalty: How the World's Top 100 Brands Thrive & Survive - Haig, Matt
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Entertaining and thought-provoking, this work helps readers identify the factors behind each brand success story. Haig devised a list of the world's 100 most successful brands, providing invaluable insight into branding efforts of Ford, IKEA, Gucci, and Ben & Jerry's.

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Brand Royalty: How the World's Top 100 Brands Thrive & Survive 2006, Kogan Page, London, England

ISBN-13: 9780749448264

Trade paperback

Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive 2004, Kogan Page, London, England

ISBN-13: 9780749442576

Hardcover