Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 2004, Free Press, New York, NY

ISBN-13: 9780743249386

Hardcover

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