The proliferation of brand names fills our visual world and affects our daily lives. From soft drinks to couture fashion, the power of the brand to influence tastes and preferences is undeniable. This innovative book, published to coincide with a major exhibit at the Victoria and Albert Museum, takes a challenging but entertaining look at international consumer culture. Ranging across fashion, design, and media, Brand.New sets out provocative debates about brands, design, and our consumer habits. How are brand identities ...

Brand.New 2000, Princeton University Press, Princeton, NJ

ISBN-13: 9780691070612