Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative ...

Brand New Justice 2016, Routledge

ISBN-13: 9781138172401

2nd Revised edition


Brand New Justice 2004, Routledge

ISBN-13: 9780750666008

2nd edition

Trade paperback