Brand Management 101: 101 Lessons from Real-World Marketing

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Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all. And then I had my first sparring bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own blood. ...

Brand Management 101: 101 Lessons from Real-World Marketing 2007, Wiley, Singapore

ISBN-13: 9780470822296

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