Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage

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Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets(r), from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your ...

Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage 2010, iUniverse, Bloomington IN

ISBN-13: 9781450220637

Trade paperback

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Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage 2010, iUniverse, Bloomington IN

ISBN-13: 9781450220651

Hardcover

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