Brand Building on the Internet


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Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: -- What role should the Internet have in a marketing plan? -- What types of companies are best suited to market our product on the Internet? -- How can a systematic dialogue between the consumer and the brand be created? -- How can ...

Brand Building on the Internet 2000, Kogan Page, London, England

ISBN-13: 9780749433130

Trade paperback

Brand Building on the Internet 1999, Hardie Grant Books, South Yarra

ISBN-13: 9781864980790