Brand America: The Mother of All Brands

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Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has become the largest and most powerful brand in the global marketplace. The three most profitable business sectors--entertainment, merchant banking, and information technology--are discussed along with the positive branding attributes that America has in abundance, including sporting prowess, technological achievement, wealth, and definitive youth lifestyle. Each title in this series features ...

Brand America: The Mother of All Brands 2005, Cyan Communications, London

ISBN-13: 9781904879022

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