Bounded Rationality in Decision-Making: How Cognitive Shortcuts and Professional Value May Interfere with Market-Based Regulation

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Challenging standard economic models, this title shows how farmers tend to use cognitive shortcuts in their decision-making and how their professional pride frequently outweights profit considerations.

Bounded Rationality in Decision-Making: How Cognitive Shortcuts and Professional Value May Interfere with Market-Based Regulation 2010, Manchester University Press

ISBN-13: 9780719079924

Hardcover

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