Boone & Kurtz Contemporary Marketing


Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a ...

Boone & Kurtz Contemporary Marketing 2010, South Western Educational Publishing

ISBN-13: 9780538746892

2011 Update edition

Trade paperback