Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman

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"Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during ...

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman 2006, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473900

Hardcover

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