Blue is Hot, Red is Cool: Choosing the Right Color for Your LOGO

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Takes the guesswork out of choosing the right color for any logo. It exposes the the underlying meaning of each hue, then shows how it affects a design, and how that design affects the viewer.

Blue is Hot, Red is Cool: Choosing the Right Color for Your LOGO 2001, How Design Books, New York, NY

ISBN-13: 9780060936563

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