Big Data MBA: Driving Business Strategies with Data Science

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Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced ...

Big Data MBA: Driving Business Strategies with Data Science 2015, Wiley

ISBN-13: 9781119181118

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