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Big Business, Big Responsibilities: From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges

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Big Business, Big Responsibilities: From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges - Wales, A, and Gorman, M, and Hope, D
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Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]

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Big Business, Big Responsibilities: From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges 2010, Palgrave MacMillan, London

ISBN-13: 9780230243958

2010 edition

Hardcover