Big Brands Big Trouble: Lessons Learned the Hard Way

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Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.

Big Brands Big Trouble: Lessons Learned the Hard Way 2001, John Wiley & Sons, New York, NY

ISBN-13: 9780471414322

Hardcover

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