Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business

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Marketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.

Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business 2004, Dearborn Trade, Chicago, IL

ISBN-13: 9780793188369

Hardcover

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