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Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

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    • Title: Beyond Buzz by Lois Kelly
    • Publisher: AMACOM (American Management Association)
    • Print ISBN: 9780814416754, 0814416756
    • eText ISBN: 9780814429907
    • Edition: 2007
    • Format: EPUB eBook
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