Beyond 2000: The Future of Direct Marketing

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Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to: -- Solve the strategic challenges of a global environment -- Craft messages that stand out -- Integrate telemarketing into print, mail, and broadcast campaigns

Beyond 2000: The Future of Direct Marketing 1996, McGraw-Hill/Contemporary

ISBN-13: 9780844234472

Trade paperback

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Beyond 2000: The Future of Direct Marketing 1994, McGraw-Hill/Contemporary

ISBN-13: 9780844234502

Hardcover

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