Better by Design: Shaping the British Airways Brand

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Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator ...

Better by Design: Shaping the British Airways Brand 2015, Amberley Publishing, Chalford

ISBN-13: 9781445642833

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