Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

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Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson's business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement ...

Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices 2009, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780137010172

Hardcover

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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices 2009, Pearson FT Press, NJ

ISBN-13: 9780134194684

Paperback

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