Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments

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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating ...

Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments 2013, Business Expert Press, Sterling Forest

ISBN-13: 9781606497043

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