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Behind the Bits: Managing the Media Maze

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Behind the Bits: Managing the Media Maze - Oppenheim, Frank M, and Swift, Helen C
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Behind the Bits provides a broad overview of the media field, addressing all areas, but focusing on television and the driving forces behind it. The authors unveil the interlocking network that structures power in the media world: business, government, and the increasingly concentrated upper echelons of the media itself. Beginning with an examination of truth in advertising, the discussion moves to an analysis of news editing and the different forces behind the release of information to the public through the media. Also ...

Behind the Bits: Managing the Media Maze 1998, University Press of America, Lanham, MD

ISBN-13: 9780761811701

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