Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates ...

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value 2012, Routledge

ISBN-13: 9781409446842

Hardcover

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