Becoming THE Expert: Enhancing Your Business Reputation Through Thought Leadership Marketing

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Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those? "Becoming The Expert" explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed ...

Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing 2013, Brightword Publishing, Petersfield

ISBN-13: 9781908003614

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